Three-Phased Marketing
At Compass, we understand that selling your home is one of the biggest financial decisions you’ll make. That’s why we’ve developed an innovative listing strategy to help your home sell for the best possible price and terms.
At Compass, we understand that selling your home is one of the biggest financial decisions you’ll make. That’s why we’ve developed an innovative listing strategy to help your home sell for the best possible price and terms.
THE COMPASS ADVANTAGE
A Smarter Way to Sell
Traditional home-selling methods can lead to accumulating days on market, public price reductions, and missed buyer opportunities. The Compass 3-Phased Marketing Strategy is a smarter approach, designed to test pricing, generate early demand, and maximize your home’s value.
Phase 1
Validate Pricing
Start by pre-marketing your home as a
Compass Private Exclusive within our network of top Compass agents and their serious clients. Gather honest feedback on pricing and make adjustments before going public – without being exposed to negative metrics that impact your home's value.
Phase 2
Generate Early Demand
Publicly launch your home on compass.com as a Compass Coming Soon to build buyer anticipation and interest, while staying protected from days on market and price drop history. I'll share key engagement insights on your listing, and all inquiries will come directly to me – rather than other agents who may prioritize
their listings.
Phase 3
Launch Your Listing On All Public Websites
Backed by a validated pricing strategy and early demand, your home is positioned for an efficient, lucrative sale – delivering the best possible outcome when it's live across all public websites.
Let's Get Started
Ready to start selling, curious about what your home could sell for, or just want to explore your home’s market potential?
Pre-Market Your Home by Listing As a Compass Private Exclusive
Are you considering selling your home? With Compass Private Exclusives, you can test the price and positioning of your listing while still building interest with serious buyers.
Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive lets you generate early demand, refine your price, and gather critical insights – all before going public.
Since Private Exclusive properties are only accessible to Compass agents and their buyers, you can market your home discreetly without the risks of accumulating days on market or price drop history.
This is the first stage of our 3-Phased Marketing Strategy designed to maximize demand and optimize your positioning for the best possible sale outcome.
The Benefits of a Pre-Marketing Strategy
Soft-Launch to an Exclusive Audience:
Make your listing available to a network of thousands of top agents and their clients.
Showcase Before Being Market-Ready:
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Generate Early Demand:
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.
Test Your Price & Gain Insights:
Understand how buyers are engaging with your listing. These insights, available only before your home goes live on other websites, help you make informed adjustments to your price.
Attract Competitive Offers:
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress.
Maintain Your Privacy:
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.
